AI Search Optimization: GEO & AEO Explained by SERP WIZARD

SERP WIZARD is an AI-powered digital marketing agency based in Jaipur, India, with over a decade of experience in SEO and a dedicated team of 50+ specialists working across search optimization, AI search strategy, and web development. Our clients span multiple industries and countries, including India, the United States, Canada, and the United Kingdom.

In this session, we break down how search behavior is changing as Google AI Overviews, ChatGPT, and other generative AI tools increasingly answer user queries directly. We cover the practical difference between traditional SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), along with real strategies we use for client websites to improve visibility in AI-driven search results.

Topics covered:

• How AI Overviews are changing organic click-through rates
• What GEO and AEO actually involve, beyond traditional SEO
• Structuring content so it gets picked up and cited by AI search tools
• LLM optimization: how large language models represent your brand when asked about it
• Real examples from ongoing client work

This session is run by the SERP WIZARD team — learn more about our work at www.serpwizard.com or explore our case studies at www.serpwizard.com/case-studies/