PayStation

Will the penny drop?

Sadiq Ahamed

How wallets and gift cards are driving e-commerce

Submitted Oct 7, 2012

The objective is to discuss how pre-paid wallets and gift cards and driving the next level of loyalty among consumers towards their favourite e-commerce portals and what makes them pay for a service or a product in advance.

Outline

Most of the leading e-commerce portals have been looking at gift cards as one of their key product offerings. The obvious advantages being consumer loyalty and the simplicity of choice to the consumers. Gift cards also enable them to reach out to the corporate customers which could be totally new revenue stream apart from the ir regular consumer businesses.

Speaker bio

I drive giftbig.com, an initiative of QwikCilver Solutions, a leading provider of Gift Card and other Stored Value Solutions in India

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