Meta Refresh 2015: Delhi Run-up

Data-centric mobile web design

Data speaks for itself at any point of time, and provide you with validations or rejections on your hypothesis. A data-centric approach toward web-design serves the same cause. The design/ layout of any website is based on certain intuitions of the designer, and many a times there is a conflict of interest between the designer and the business team. How about tweaking the website to bridge the gap between design and business?

The session will focus on how designers, engineers, optimization specialists and businesses can use data (statistics) to drive design opinion, thereby optimizing their websites and web applications.

Schedule: TBA

Date: 21 March 2015

Venue: Wingify

14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi
Google Maps: http://bit.ly/1AmaGYh

Hosted by

Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: 1. UX and interaction design 2. CMS, content management, publishing and content marketing 3. Information architecture 4. Product design 5. Privacy in product design more

Siddharth Deswal

@siddharthdeswal

How to Communicate Better with Marketing, Sales and Other 'Business' Types

Submitted Mar 14, 2015

You’ll learn that
1) Not everyone understands code
2) Yet they matter to the organization
3) And how you should communicate with them

Outline

Unfortunately, most organizations these days are comprised of people who simply don’t know how to code, or even have a beginner level understanding of the intricacies that go into creating a product.

I’ll show you
1) the language that these marketing and sales types understand
2) how to get your point across with minimal frustration
3) how to make them stop coming to you for the smallest problems
4) how to tell them that creating a feature in one week is impossible
5) and how to keep your sanity as they run amok in your organization

Requirements

1) An open mind
2) A sense of humour

Speaker bio

I’m a Senior Marketer at VWO and I’ve been hobby-coding since 1997. Started with QBASIC, went on to C++ and currently am trying to figure out Natural Language Processing in Python. So I understand how engineers and business types think, putting me in a unique position to bridge the gap between them.

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Hosted by

Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: 1. UX and interaction design 2. CMS, content management, publishing and content marketing 3. Information architecture 4. Product design 5. Privacy in product design more