Data speaks for itself at any point of time, and provide you with validations or rejections on your hypothesis. A data-centric approach toward web-design serves the same cause. The design/ layout of any website is based on certain intuitions of the designer, and many a times there is a conflict of interest between the designer and the business team. How about tweaking the website to bridge the gap between design and business?
The session will focus on how designers, engineers, optimization specialists and businesses can use data (statistics) to drive design opinion, thereby optimizing their websites and web applications.
Schedule: TBA
Date: 21 March 2015
Venue: Wingify
14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi
Google Maps: http://bit.ly/1AmaGYh
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Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: 1. UX and interaction design 2. CMS, content management, publishing and content marketing 3. Information architecture 4. Product design 5. Privacy in product design more
SD
Siddharth Deswal
@siddharthdeswal
How to Communicate Better with Marketing, Sales and Other 'Business' Types
Submitted Mar 14, 2015
Technical level: Advanced
You’ll learn that
1) Not everyone understands code
2) Yet they matter to the organization
3) And how you should communicate with them
Outline
Unfortunately, most organizations these days are comprised of people who simply don’t know how to code, or even have a beginner level understanding of the intricacies that go into creating a product.
I’ll show you
1) the language that these marketing and sales types understand
2) how to get your point across with minimal frustration
3) how to make them stop coming to you for the smallest problems
4) how to tell them that creating a feature in one week is impossible
5) and how to keep your sanity as they run amok in your organization
Requirements
1) An open mind
2) A sense of humour
Speaker bio
I’m a Senior Marketer at VWO and I’ve been hobby-coding since 1997. Started with QBASIC, went on to C++ and currently am trying to figure out Natural Language Processing in Python. So I understand how engineers and business types think, putting me in a unique position to bridge the gap between them.
Comments
Hosted by
Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: 1. UX and interaction design 2. CMS, content management, publishing and content marketing 3. Information architecture 4. Product design 5. Privacy in product design more
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