Meta Refresh 2013

The design and engineering of user interface on the web

Meta Refresh is a conference on the construction of the user experience on the web. The 2013 edition is about letting go. It’s about learning the skills necessary to build experiences which cannot possibly exist on any medium apart from the internet. It will showcase people who have a deep understanding of what the internet is, and what it can be; people who have built experiences and who can recount their experiences doing so.

The details

Meta Refresh 2013 is a single-track event over two days. All proposals will be evaluated by the program committee consisting of:

The program committee will not consider public voting when making selections, as the current form of voting has a weak correlation to relevance, but will instead look at the discussion each proposal generates. If there is a proposal you find notable, please leave a comment.

For this year’s event, we are seeking original presentations from practising designers and frontend engineers on why something should be done the way you say, rather than how. The conference stage is a place to convince the audience to your point of view. Howto guides go on the website.

As a single track event, you will have the full audience in the room with you, and we expect you to keep it engaged. Please submit examples of prior speaking experience, or a video introducing yourself and your topic, plus proof that you practice what you preach.

Attendance is free for selected speakers. HasGeek will cover your travel to and accommodation in Bangalore from anywhere in the world. As our budget is limited, we will prefer speakers from locations closer home, but will do our best to cover for anyone exceptional. If you are able to raise support for your trip, we will count that towards an event sponsorship.

There are no sponsored sessions at Meta Refresh. Your speaking opportunity is at the discretion of the program committee alone.

If your proposal is not accepted, you can buy a ticket at the same rate as was available on the day of your proposal.

Discounted tickets are available from


We will make the first round of confirmations by late December, a second round by mid-January, and will finalize the schedule in early February. More specific dates as they get closer. The event is on Feb 22-23.

Commitment to open source

HasGeek believes in open source as the foundation of the internet. Our aim is to strengthen these foundations for future generations. If your talk describes a codebase for developers to work with, we require that it is available under a permissive open source license, a license that does not impose itself on subsequent work.

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Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: UX and interaction design CMS, content management, publishing and content marketing Information architecture more

Saurabh Gupta

7 Misconceptions about User Experience

Submitted Jan 22, 2013

To bust exiting myths and misconceptions about User Experience and present the audience with a clearer understanding of what it takes to design good user experiences that drive conversion and help achieve business goals.


The session will outline the meaning and importance of User Experience in the digital era. The speaker will explain the science, methodologies, and techniques involved in creating optimum and effective User Experience.

Speaker bio

As Managing Director at Human Factors International, Mumbai, Saurabh Gupta manages HFI’s India operations. Saurabh is an alumnus of the National Institute of Design, Ahmedabad and has worked in the usability and user experience field since 2003.

Over the last 10 years at HFI, Saurabh has scoped consulting engagements and mentored & managed project teams that included usability specialists, graphic artists & programmers.
Saurabh has led numerous projects including digital strategy visioning, product ideation, usability evaluation reports, user interface structures, and usability testing. His team consults with several Fortune 500 clients as well as cutting-edge start-ups worldwide.

He is a lead instructor and teaches HFI’s user centred analysis, science and art of effective web & application design and designing for the big- user centric innovation and strategy training courses in India and abroad. Saurabh has also been a speaker at several events such as INTEROP, TCS Ultimatix Confluence, etc.

About HFI:

Dating back to 1981, Human Factors International (HFI) is the world’s largest company specializing in user-centred design. We provide a complete and seamless suite of advisory, training, certification, methods, standards, and tools to help institutionalize user (customer) centricity in companies.


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Hosted by

Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: UX and interaction design CMS, content management, publishing and content marketing Information architecture more