JSFoo: round the year submissions

JSFoo: round the year submissions

Submit talks on JavaScript and full stack engineering round the year

Isabela Moreira


A/B Testing in React: Building Data-Driven UI

Submitted Dec 13, 2018

Building a good UI is hard. Building a good UI that will delight your users is even harder. By incorporating A/B testing into your UI, you can stop guessing what your users love and start making data-driven UI decisions!

In this talk, you’ll learn about the importance of A/B testing, good UI/UX candidates for data-driven design, and how to implement a simple A/B test in a React app.


  • Overview of A/B testing and its importance
  • Implementing an A/B test in a React app


Familiar with React.

Speaker bio

Isabela is a software engineer at Microsoft, originally from Florida. She graduated with a degree in computer science in 2016 and is currently working towards her Master’s in Human Computer Interaction. She loves building beautiful and usable UI and believes the only way to achieve that is to listen to your users!





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