A/B Testing in React: Building Data-Driven UI

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Submitted Dec 13, 2018

Section: Crisp talk Technical level: Intermediate

Building a good UI is hard. Building a good UI that will delight your users is even harder. By incorporating A/B testing into your UI, you can stop guessing what your users love and start making data-driven UI decisions!

In this talk, you’ll learn about the importance of A/B testing, good UI/UX candidates for data-driven design, and how to implement a simple A/B test in a React app.

Outline

Overview of A/B testing and its importance
Implementing an A/B test in a React app

Requirements

Familiar with React.

Speaker bio

Isabela is a software engineer at Microsoft, originally from Florida. She graduated with a degree in computer science in 2016 and is currently working towards her Master’s in Human Computer Interaction. She loves building beautiful and usable UI and believes the only way to achieve that is to listen to your users!