Localisation - Targeting Next 100 mn online user
Technical level: Intermediate
As Internet is reaching into deeper pockets of India, there has been surge in the number of users with internet access. In Jan 2018, the number of internet users stood at about 462 million which is expected to reach 650 million by 2020. A chunk of this increase will be driven by people coming online in non-metros. Google approximates that by 2020, 50% of the online shopping will be from non-metros. The next wave of growth will also come from this cohort, also known as the next 100 million users.
One of the problems faced by the next 100 million users is their trouble with reading and English. To solve this problem, UI elements should be transformed into the vernacular language of user’s choice. This talk will cover the practices that should be followed to support internalization in any Android Apps big or small or how to transform the existing apps for the same.
The talk will Cover -
1) Introduction - Why is i18n required
2) Localisation exercise in existing Apps/New Apps
3) Support for Hybrid Apps
4) Guidelines and Tricks for i18n - (Lint Checks and IDE inspection for hardCoded string, baseline update etc)
There is no requirement , Its just a knowledge sharing session which can help everyone to adopt the good practices in their App to support localisation.
Amit is a Senior Android Developer at Flipkart, Bangalore. He has over 4 years of Android Development Experience. Currently, Working on to enable next 100 mn user shop online without any hassle.