The Fifth Elephant 2025 Annual Conference CfP

In the rapidly evolving digital landscape, conversational commerce is transforming how brands engage, convert, and retain customers. This session will trace the journey from early chatbots to intelligent, AI-powered shopping assistants within a leading e-commerce ecosystem. We’ll explore the shift from rule-based scripts to context-aware systems powered by NLP, machine learning, and real-time data, highlighting key milestones in the generative AI journey. With the emergence of agentic AI and Model Context Protocol servers, we’ll discuss how these advancements enable doing more with less—while embedding Responsible AI principles. Real-world insights and implementation strategies will reveal both the challenges and the scalable potential of conversational commerce.