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The Fifth Elephant 2025 Winter Edition Call for Proposals

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Mudit

[Always on Insights - powering performance of media campaigns]

Submitted Nov 10, 2025

Type of submission: 30 mins talk

One of the key challenges in the retail media ecosystem is to personalize stories for advertisers and deliver them with precision and speed. Target’s retail media business, Roundel, addresses this challenge through Premium Insights. At its core, Premium Insights engages and pitches to advertisers by automating the creation of compelling, data-driven media and consumer stories. The solution leverages GenAI, powered by Target’s ThinkTank platform and tailored with AdTech expertise. Stories are generated, reviewed, and refined in iterative loops, ensuring accuracy and relevance. This approach has already produced hundreds of stories, unlocking incremental investment opportunities that fuel Roundel revenue.

This presentation will cover practical insights that led to the creation of the solution, the engineering architecture, lessons learned along the way, and future use-cases.

Key takeaways:

  • Architecting an always on analytics and insights delivery platform
  • Common challenges and workarounds
  • Ideas on maximizing the value of the sytem which isn’t trivial
  • Layering in insight receiver intent for maximizing media spend and returns

Audiences who will benefit:

  • Technologists looking to gain insights on creating such a scalable system
  • Business users who maintain analytics teams or work with such teams
  • Participants eager to know more about the intersection of tech and retail media

Bio:
Mudit is a seasoned scientist who works as a Senior Director, Data Sciences at Target. Target has one of the largest retail media networks in the United States. Mudit leads a team of data scientists and engineers to embed intelligent decisioning at scale to optimize and improve media performance.

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