The Fifth Elephant 2024 Annual Conference (12th &13th July)

In today’s digital marketing landscape, the demand for personalized and effective email campaigns is ever-growing. Our talk dives into this challenge, presenting an innovative solution through the creation of CoPilot, an AI-driven system tailored for Freshmarketer.

CoPilot serves as a conversational interface, empowering marketers to effortlessly craft email campaigns. Through natural language interaction, marketers define campaign goals and preferences. Powered by ChatGPT, CoPilot suggests customer segments, campaign content, and scheduling, revolutionizing the campaign creation process.

Beyond its application, we delve into the technical intricacies of CoPilot’s design. We dissect the system’s architecture, highlighting the meticulous design of prompts for GPT. These prompts play a pivotal role, ensuring control and consistency throughout the conversation. However, we also address the challenges encountered in prompt tuning, offering insights into our iterative process.

Our talk offers a holistic view, merging marketing strategy with technical innovation. Attendees will gain valuable insights into both the practical application of AI in marketing and the technical nuances of system design. Join us on a journey through the creation of CoPilot and discover how AI can redefine your approach to email marketing campaigns.

Speakers

1. Vignesh Selvaraj (@vignesh8491)
2. Shivam Singh (@shivamsingh908)

Update:
Who is the audience for this talk?
Marketers and Technical folks working on Gen AI

What is the problem you are trying to solve ?
The solution will help marketers create more focussed and creative campaign using copilot based on the campaign objectivee.

What is the scope of this talk i.e., what content will you cover in this talk?
We will start with a demo of the copilot and show how marketers can interact with it to creative effective campaigns. we will then dive into the system explaining both about the prompt engineering and the architecture of the system

How will participants benefit from your talk?
Attendees will gain valuable insights into both the practical application of AI in marketing and the technical nuances of system design.