Jul 2018
23 Mon
24 Tue
25 Wed
26 Thu 07:45 AM – 06:15 PM IST
27 Fri 07:45 AM – 05:35 PM IST
28 Sat
29 Sun
Jul 2018
23 Mon
24 Tue
25 Wed
26 Thu 07:45 AM – 06:15 PM IST
27 Fri 07:45 AM – 05:35 PM IST
28 Sat
29 Sun
##About the conference and topics for submitting talks:
The Fifth Elephant is rated as India’s best data conference. It is a conference for practitioners, by practitioners. In 2018, The Fifth Elephant will complete its seventh edition.
The Fifth Elephant is an evolving community of stakeholders invested in data in India. Our goal is to strengthen and grow this community by presenting talks, panels and Off The Record (OTR) sessions that present real insights about:
**
##Target audience:
You should attend and speak at The Fifth Elephant if your work involves:
##Perks for submitting proposals:
Submitting a proposal, especially with our process, is hard work. We appreciate your effort.
We offer one conference ticket at discounted price to each proposer, and a t-shirt.
We only accept one speaker per talk. This is non-negotiable. Workshops may have more than one instructor.
In case of proposals where more than one person has been mentioned as collaborator, we offer the discounted ticket and t-shirt only to the person with who the editorial team corresponded directly during the evaluation process.
##Format:
The Fifth Elephant is a two-day conference with two tracks on each day. Track details will be announced with a draft schedule in February 2018.
We are accepting sessions with the following formats:
##Selection criteria:
The first filter for a proposal is whether the technology or solution you are referring to is open source or not. The following criteria apply for closed source talks:
The criteria for selecting proposals, in the order of importance, are:
No one submits the perfect proposal in the first instance. We therefore encourage you to:
Our editorial team helps potential speakers in honing their speaking skills, fine tuning and rehearsing content at least twice - before the main conference - and sharpening the focus of talks.
##How to submit a proposal (and increase your chances of getting selected):
The following guidelines will help you in submitting a proposal:
To summarize, we do not accept talks that gloss over details or try to deliver high-level knowledge without covering depth. Talks have to be backed with real insights and experiences for the content to be useful to participants.
##Passes and honorarium for speakers:
We pay an honorarium of Rs. 3,000 to each speaker and workshop instructor at the end of their talk/workshop. Confirmed speakers and instructors also get a pass to the conference and networking dinner. We do not provide free passes for speakers’ colleagues and spouses.
##Travel grants for outstation speakers:
Travel grants are available for international and domestic speakers. We evaluate each case on its merits, giving preference to women, people of non-binary gender, and Africans. If you require a grant, request it when you submit your proposal in the field where you add your location. The Fifth Elephant is funded through ticket purchases and sponsorships; travel grant budgets vary.
##Last date for submitting proposals is: 31 March 2018.
You must submit the following details along with your proposal, or within 10 days of submission:
##Contact details:
For more information about the conference, sponsorships, or any other information contact support@hasgeek.com or call 7676332020.
Hosted by
Akshita Sukhlecha
@akshita_sukhlecha
Submitted Mar 31, 2018
In display advertising domain, prospecting aims to build brand awareness and drive new users to the site. Due to absence of any prior user intent or user history, the task of product selection for a prospecting user from the huge item catalog becomes a great challenge. Traditionally, strategies like showcasing bestsellers, discounted products, or manually curated products have been used by marketers. But such strategies are neither efficient, nor scalable. As such items may not be attractive enough to induce a new user to click. Also, the click-performance of items changes with time due to factors like item seasonality and fatigue due to over-exposure.
Learning performance of all items is also not an efficient strategy as it would incur more time and ad-spend, due to low CTR rates of prospecting ads.
Along with ‘what to show’, ‘whom to show’ is another aspect of the prospecting problem. Targeting the entire population with items from all the categories would result in poor ad performance. The incoming user and inventory signals from the DSPs are often too sparse to be used directly.
To tackle these challenges, we use an explore-exploit strategy for item selection to maximize the clicks. The vast online and store data is leveraged to initialize the target-audience and item set. The approach can be further augmented to make use of the ad content attributes, despite their sparsity.
• Problem Statement: Prospecting advertising
• Audience curation using offline data
• Ad products pool generation using site data
• Batched multi-armed bandit strategy for ad-item selection to maximize clicks
• Future experiments
Member of data science team at @WalmartLabs. Have worked on analysing extensive Walmart user and product data and building scalable machine learning solutions to display advertising problems.
https://drive.google.com/file/d/1gnknBPh787_wk9SLkcEbH1AIQms_k-l_/view?usp=sharing
Jul 2018
23 Mon
24 Tue
25 Wed
26 Thu 07:45 AM – 06:15 PM IST
27 Fri 07:45 AM – 05:35 PM IST
28 Sat
29 Sun
Hosted by
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