AK
Ajay Kelkar
Data science for business: adopting analytics without paralysis
Submitted Jun 27, 2018
Section:
Full talk
Technical level:
Beginner
A bunch of factors has led companies to become data rich as compared to companies from the past. But having data alone is not good enough. This talk will explore what companies need to do to cross the rubicon & make the magic happen. Through case studies we will explore how companies can work to get their management to think more analytically & how they can create a culture where data scientists can thrive.
Outline
A bunch of factors has led companies to become data rich as compared to companies from the past.
But having data alone is not good enough.Through case studies we will explore how companies can work to get their management to think more analytically & how they can create a culture where data scientists can thrive.
And how you can teach data scientists to socialize their learnings so that once the data science capability has been developed for one application, other applications throughout the business become obvious. Storytelling with Data is becoming much more common today because of both vast amounts of data being available in the public space & also the emergence of a newer breed of younger, more “social” professionals who consume such data with far more ease! AI & machine learning are also changing the context within which you can tell data stories. In this talk we will look at examples of how data insights can lead to embedding analytics into the fabric of the company.
And what must companies do to get a wider appreciation of data science, so it blends into the decision-making fabric. Even company furniture finds its way into the balance sheet, but “customer data” has no representation in the financial reports. We will explore how companies can build the data asset into a competitive advantage & what role does Technology have in this journey. Finally, how does all this integrate with Marketing technology to make a difference to Customer experience.
Requirements
An open mind & a sense of urgency
Speaker bio
https://www.linkedin.com/in/ajaykelkar1to1marketing/
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