The Fifth Elephant 2018

The seventh edition of India's best data conference

Data science for business: adopting analytics without paralysis

Submitted by Ajay Kelkar on Wednesday, 27 June 2018

videocam_off

Technical level

Beginner

Section

Full talk

Status

Confirmed & Scheduled

View proposal in schedule

Vote on this proposal

Login to vote

Total votes:  +2

Abstract

A bunch of factors has led companies to become data rich as compared to companies from the past. But having data alone is not good enough. This talk will explore what companies need to do to cross the rubicon & make the magic happen. Through case studies we will explore how companies can work to get their management to think more analytically & how they can create a culture where data scientists can thrive.

Outline

A bunch of factors has led companies to become data rich as compared to companies from the past.

But having data alone is not good enough.Through case studies we will explore how companies can work to get their management to think more analytically & how they can create a culture where data scientists can thrive.

And how you can teach data scientists to socialize their learnings so that once the data science capability has been developed for one application, other applications throughout the business become obvious. Storytelling with Data is becoming much more common today because of both vast amounts of data being available in the public space & also the emergence of a newer breed of younger, more “social” professionals who consume such data with far more ease! AI & machine learning are also changing the context within which you can tell data stories. In this talk we will look at examples of how data insights can lead to embedding analytics into the fabric of the company.

And what must companies do to get a wider appreciation of data science, so it blends into the decision-making fabric. Even company furniture finds its way into the balance sheet, but “customer data” has no representation in the financial reports. We will explore how companies can build the data asset into a competitive advantage & what role does Technology have in this journey. Finally, how does all this integrate with Marketing technology to make a difference to Customer experience.

Requirements

An open mind & a sense of urgency

Speaker bio

https://www.linkedin.com/in/ajaykelkar1to1marketing/

Links

Comments

Login with Twitter or Google to leave a comment