Building a E-commerce search engine: Challenges, insights and approaches
Vinodh Kumar R
The objective of the talk is to motivate the problems and challenges of e-commerce search and provides insights and approaches on how one can go about building a world class product search engine.
In this talk, we go into the details of what goes behind the scenes in building a state-of-the-art E-Commerce search engine. Over the last decade, there is a huge surge in the amounts of (text and even non-text) data that is not only being collected and stored but also being accessed - e.g. web documents (e.g Google), user activities (e.g. facebook, pinterest, ads) and search engine applications have become one critical way to access this data on demand. While scale of the data is a inherent problem to be addressed while building search engines, e-commerce applications present its own set of challenges that make building an e-commerce search engine unique and markedly different from traditional search applications. In this talk, we will analyze the challenges, gather insights from this problem space and go over a few approaches on how to go about building a world-class product search engine
Used google :P
Vinodh Kumar is the CTO and M.D of BloomReach India. At BloomReach, Vinodh Kumar has been leading the engineering and development of BloomReach’s e-commerce search engine product called SNAP (Search, Navigation and Personalization). Prior to BloomReach, Vinodh Kumar worked at Google, where he was the man behind the Google News ranking algorithms, where he served as the Tech Lead of the Google News Quality team. Vinodh Kumar has a bachelors from Anna University and Masters in Computer Science from IISc. He was also the All India topper in GATE Computer science in 1999.