AB testing: What, Why & How

Jul 2015

13 Mon

14 Tue

15 Wed

16 Thu 08:30 AM – 06:35 PM IST

17 Fri 08:30 AM – 06:30 PM IST

18 Sat 09:00 AM – 06:30 PM IST

19 Sun

Make a submission

NIMHANS Convention center

Machine Learning, Distributed and Parallel Computing, and High-performance Computing are the themes for this year’s edition of Fifth Elephant.

The deadline for submitting a proposal is 15th June 2015

We are looking for talks and workshops from academics and practitioners who are in the business of making sense of data, big and small.

Track 1: Discovering Insights and Driving Decisions #

This track is about general, novel, fundamental, and advanced techniques for making sense of data and driving decisions from data. This could encompass applications of the following ML paradigms:

Statistical Visualizations
Unsupervised Learning
Supervised Learning
Semi-Supervised Learning
Active Learning
Reinforcement Learning
Monte-carlo techniques and probabilistic programming
Deep Learning

Across various data modalities including multi-variate, text, speech, time series, images, video, transactions, etc.

Track 2: Speed at Scale #

This track is about tools and processes for collecting, indexing, and processing vast amounts of data. The theme includes:

Distributed and Parallel Computing
Real Time Analytics and Stream Processing
MapReduce and Graph Computing frameworks
Kafka, Spark, Hadoop, MPI
Stories of parallelizing sequential programs
Cost/Security/Disaster Management of Data

Commitment to Open Source #

HasGeek believes in open source as the binding force of our community. If you are describing a codebase for developers to work with, we’d like it to be available under a permissive open source license. If your software is commercially licensed or available under a combination of commercial and restrictive open source licenses (such as the various forms of the GPL), please consider picking up a sponsorship. We recognize that there are valid reasons for commercial licensing, but ask that you support us in return for giving you an audience. Your session will be marked on the schedule as a sponsored session.

Workshops #

If you are interested in conducting a hands-on session on any of the topics falling under the themes of the two tracks described above, please submit a proposal under the workshops section. We also need you to tell us about your past experience in teaching and/or conducting workshops.

Hosted by

The Fifth Elephant

The Fifth Elephant - known as one of the best data science and Machine Learning conference in Asia - has transitioned into a year-round forum for conversations about data and ML engineering; data science in production; data security and privacy practices. more

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Submitted Jun 16, 2015

Section: Full Talk Technical level: Beginner

Understand, what AB testing is? why is it a great tool? how to experiment correctly? and learnings.

Outline #

Frequent changes in website design, content, and backend algorithms are very common these days, to accommodate business requirement and expansion plans. These changes can have positive/negative impact on business. A/B test lets you experiment with multiple state/strategies to determine which ones produce best results. It changes the notion of “your think” to “you know”.

I’ll cover multiple real world scenarios picked from e-commerce domain to demonstrate the concepts.

Speaker bio #

Renuka is MTS at Bloomreach India. She works on enhancing search quality and website content. Prior to Bloomreach Renuka was with Flipkart and contributed in building Flipkart’s Recommendation System and Promotion engine from scratch.

In her 8+ years professional of experience, she has worked on numerous projects involving distributed system, modeling data platform, user relevance and personalization. She is M.Tech in Computer Science from IIIT Hyderabad with specialization in data sciences.

https://in.linkedin.com/in/renukaik