The Fifth Elephant 2015

A conference on data, machine learning, and distributed and parallel computing

Real Time Bid Modification @ Million Requests per second...

Submitted by Jatinder Singh (@jatinder) on Wednesday, 17 June 2015

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Technical level

Intermediate

Section

Crisp Talk

Status

Submitted

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Total votes:  +5

Objective

Learning around building high performance software systems a capable of handling million requests per second while keeping response time under 10 ms.

Description

1.) The talk introduce users to basics of digital advertisements
2.) The business case needing requiring a system with high performance and low latency
3.) Challenges faced while building the system capable to handle over a million requests per second

Speaker bio

Jatinder is a Principal Software Engineer at Media IQ Digital, An analytics technology company unlocking insights to drive business growth. He leads the high performance engineering team in Media IQ and has over 5 years of experience in building software solutions that can scale.

He is also the author maelstorm a high performance http server as a hobby project for C10K problem solution. But same has been optimized for performance and forms the backbone for high performance solutions @ Media IQ.

He is also a contributor to open source project netty which provides performant low level networking libraries in java.

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