Real Time Bid Modification @ Million Requests per second...
Submitted by Jatinder Singh (@jatinder) on Wednesday, 17 June 2015
Section: Crisp Talk Technical level: Intermediate
Learning around building high performance software systems a capable of handling million requests per second while keeping response time under 10 ms.
1.) The talk introduce users to basics of digital advertisements
2.) The business case needing requiring a system with high performance and low latency
3.) Challenges faced while building the system capable to handle over a million requests per second
Jatinder is a Principal Software Engineer at Media IQ Digital, An analytics technology company unlocking insights to drive business growth. He leads the high performance engineering team in Media IQ and has over 5 years of experience in building software solutions that can scale.
He is also the author maelstorm a high performance http server as a hobby project for C10K problem solution. But same has been optimized for performance and forms the backbone for high performance solutions @ Media IQ.
He is also a contributor to open source project netty which provides performant low level networking libraries in java.