The Fifth Elephant 2012

Finding the elephant in the data.

Karthik Shashidhar


The Art of Data Analysis

Submitted Jun 25, 2012

The explosion in techniques for data and statistical modeling has not really led to the explosion in data-driven insights that one would have expected.

In this section, learn how to answer a business problem using data. Learn how to approach a problem, the kind of questions to ask, the process to gain insight and how to avoid common pitfalls.


In this session, using a case-based approach, I take you through a structured process of data analysis which helps you solve your business problems using data-driven insight.

This is NOT going to be a technical session, and I will not be teaching any actual statistical techniques. I might call upon the use of one or two basic well-known techniques (such as regression), though.

This session is all about the “art” part of data analysis - how to structure your problem, how to attack it, how to gather and clean data, what kind of questions to ask, etc.


A laptop with a spreadsheet program is necessary to completely appreciate the session

Speaker bio

Karthik Shashidhar is a freelance quant and data modeling consultant. He has extensive experience in quant and data modeling across financial services, pricing and revenue management, and logistics. While he is well-versed in various techniques in modeling and data science, he believes in a business-centric approach to data modeling problems. He holds a B.Tech. degree from IIT Madras and a PGDM from IIM Bangalore


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