The Fifth Elephant 2012

Finding the elephant in the data.

What are your users doing on your website or in your store? How do you turn the piles of data your organization generates into actionable information? Where do you get complementary data to make yours more comprehensive? What tech, and what techniques?

The Fifth Elephant is a two day conference on big data.

Early Geek tickets are available from fifthelephant.doattend.com.

The proposal funnel below will enable you to submit a session and vote on proposed sessions. It is a good practice introduce yourself and share details about your work as well as the subject of your talk while proposing a session.

Each community member can vote for or against a talk. A vote from each member of the Editorial Panel is equivalent to two community votes. Both types of votes will be considered for final speaker selection.

It’s useful to keep a few guidelines in mind while submitting proposals:

  1. Describe how to use something that is available under a liberal open source license. Participants can use this without having to pay you anything.

  2. Tell a story of how you did something. If it involves commercial tools, please explain why they made sense.

  3. Buy a slot to pitch whatever commercial tool you are backing.

Speakers will get a free ticket to both days of the event. Proposers whose talks are not on the final schedule will be able to purchase tickets at the Early Geek price of Rs. 1800.

Hosted by

The Fifth Elephant - known as one of the best data science and Machine Learning conference in Asia - has transitioned into a year-round forum for conversations about data and ML engineering; data science in production; data security and privacy practices. more

apoorv durga

@apoorv

Social Media Monitoring - what is it and why do you need to know about it?

Submitted Jul 1, 2012

This fast-paced presentation will share customer research from noted evaluation firm Real Story Group on leading Social Media Monitoring and Intelligence (SMM/I) tools, and provide a framework for customers to assess technology choices based on their particular needs. Specifically, a methodology for mapping business needs to technology alternatives, as well as a roadmap for evaluating SMM/I vendors will be provided.

Outline

Over the last couple of years many organizations have found themselves involved in many different aspects of social media such as blogs, wiki, microblogs and social networking sites. These involvements are often characterized by their unplanned and somewhat chaotic manner.

Indeed whether your organization has a planned social marketing strategy or not, it is almost certain that your organization and its products or services are being discussed and mentioned in social media environments. The question posed is how can one manage and measure the impact of social marketing, and what is the value of such measurements? Additionally, how can such tools integrate with your existing technology mix, for example with CRM systems?

This fast-paced presentation will share customer research from noted evaluation firm Real Story Group on leading Social Media Monitoring and Intelligence (SMM/I) tools, and provide a framework for customers to assess technology choices based on their particular needs. Specifically, a methodology for mapping business needs to technology alternatives, as well as a roadmap for evaluating SMM/I vendors will be provided.

We will also de-mystify the highly crowded and fragmented digital marketing marketplace. This will enable participants to compare and contrast competing vendors. Real Story Group will also share strengths and weakness of some of the leading players, based on customer research. In particular we will explore how these tools can be categorized based on their focus areas.

The presentation will conclude with an exploration of best practices in technology selection and implementation. Highlights include:

What’s the business case for SMM/I?
Mapping the Digital Marketing Landscape and how SMM/I fits in
Aligning Technology Evaluation with Business Use-Cases
How can you integrate SSM/I into your existing tech mix (e.g. CRM)?
Assessing Common Functionality and integration points
Strengths and Weaknesses of Key Players
Best Practices for Selection and Implementation

Speaker bio

Apoorv Durga covers Search, Web Content and Experience Management, Portals, Digital Marketing, Social Media Monitoring, Mobile and SharePoint.
Apoorv was formerly the Practice Head of the Portals and Content Management (PCM) Practice at Wipro Technologies, where he led clients in the development of their PCM strategies. He actively advised them about build/buy decisions, product evaluations, and consulting in various aspects of PCM.
Apoorv has a Bachelor’s degree in engineering from the Institute of Technology, Varanasi, and a Master’s in management from the Indian Institute of Management, Calcutta.

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Hosted by

The Fifth Elephant - known as one of the best data science and Machine Learning conference in Asia - has transitioned into a year-round forum for conversations about data and ML engineering; data science in production; data security and privacy practices. more