The Fifth Elephant 2012

Finding the elephant in the data.

Bibhash Chakrabarty


Identifying your influencers in social media is not rocket science

Submitted Jun 28, 2012

Help initiate infrastructure & algorithm building for an influencer identification and engagement program on social media


We will take you through how a business’ need of identifying influencers in social media morphs into a journey resulting in a complex stack of paid and free analytics applications. We will introduce you to some very easy and free and some not so easy and paid methods of getting the right data. Also techniques that will help you interpret the data. List (not exhaustive) of tools that we would explore – Radian6, Nielsen Buzzmetrics, Autonomy Explore, Social Media platform API based data extraction, Excel based macros.


Basic understanding of Social Media

Speaker bio

Bibhash Chakrabarty - Analytics professional with almost 5 years of experience in Marketing Analytics. Passionate about technology and how it can be used in data analytics to provide better business insights. Extensive experience in new media analytics with specific emphasis on tools and infrastructure.
Arindam Mondal - I am a Social Media Analytics Professional working with HP for 2 years. I am interested in Influence on Network structures and its usability in business. I am currently involved in building models related to business uses of social media influence and use of unstructured data to derive insights from customer as well as business.
Silvia Daniel - Have spent 6 years in marketing Domain with focus on Customer Intelligence and now Digital Marketing, especially Social Media. Analytics to provide Business Intelligence to Marketing and Sales organization has been my professional passion. Going forward harnessing the potential of Media Analytics for Business Intelligence across the corporate domain like SCM, Pricing, Marketing and Sales etc is my present goal.
Ayush Jain - Having spent 7 years in marketing covering the entire spectrum from corporate marketing to lead generation based campaign management, digital media is something that enticed me. Beyond just the use of this medium in marketing, it’s ability to provide a window in to the end-user’s mind has huge potential, and to do this at a large scale, is made possible through analytics. What better than to manage a team of talented professionals, driving the evolution of digital media analytics, at a company that provides the ecosystem for experimentation and innovation, Hewlett Packard?


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