What are your users doing on your website or in your store? How do you turn the piles of data your organization generates into actionable information? Where do you get complementary data to make yours more comprehensive? What tech, and what techniques?
The Fifth Elephant is a two day conference on big data.
Early Geek tickets are available from fifthelephant.doattend.com.
The proposal funnel below will enable you to submit a session and vote on proposed sessions. It is a good practice introduce yourself and share details about your work as well as the subject of your talk while proposing a session.
Each community member can vote for or against a talk. A vote from each member of the Editorial Panel is equivalent to two community votes. Both types of votes will be considered for final speaker selection.
It’s useful to keep a few guidelines in mind while submitting proposals:
Describe how to use something that is available under a liberal open source license. Participants can use this without having to pay you anything.
Tell a story of how you did something. If it involves commercial tools, please explain why they made sense.
Buy a slot to pitch whatever commercial tool you are backing.
Speakers will get a free ticket to both days of the event. Proposers whose talks are not on the final schedule will be able to purchase tickets at the Early Geek price of Rs. 1800.
Identifying your influencers in social media is not rocket science
Help initiate infrastructure & algorithm building for an influencer identification and engagement program on social media
We will take you through how a business’ need of identifying influencers in social media morphs into a journey resulting in a complex stack of paid and free analytics applications. We will introduce you to some very easy and free and some not so easy and paid methods of getting the right data. Also techniques that will help you interpret the data. List (not exhaustive) of tools that we would explore – Radian6, Nielsen Buzzmetrics, Autonomy Explore, Social Media platform API based data extraction, Excel based macros.
Basic understanding of Social Media
Bibhash Chakrabarty - Analytics professional with almost 5 years of experience in Marketing Analytics. Passionate about technology and how it can be used in data analytics to provide better business insights. Extensive experience in new media analytics with specific emphasis on tools and infrastructure.
Arindam Mondal - I am a Social Media Analytics Professional working with HP for 2 years. I am interested in Influence on Network structures and its usability in business. I am currently involved in building models related to business uses of social media influence and use of unstructured data to derive insights from customer as well as business.
Silvia Daniel - Have spent 6 years in marketing Domain with focus on Customer Intelligence and now Digital Marketing, especially Social Media. Analytics to provide Business Intelligence to Marketing and Sales organization has been my professional passion. Going forward harnessing the potential of Media Analytics for Business Intelligence across the corporate domain like SCM, Pricing, Marketing and Sales etc is my present goal.
Ayush Jain - Having spent 7 years in marketing covering the entire spectrum from corporate marketing to lead generation based campaign management, digital media is something that enticed me. Beyond just the use of this medium in marketing, it’s ability to provide a window in to the end-user’s mind has huge potential, and to do this at a large scale, is made possible through analytics. What better than to manage a team of talented professionals, driving the evolution of digital media analytics, at a company that provides the ecosystem for experimentation and innovation, Hewlett Packard?