What are your users doing on your website or in your store? How do you turn the piles of data your organization generates into actionable information? Where do you get complementary data to make yours more comprehensive? What tech, and what techniques?
The Fifth Elephant is a two day conference on big data.
Early Geek tickets are available from fifthelephant.doattend.com.
The proposal funnel below will enable you to submit a session and vote on proposed sessions. It is a good practice introduce yourself and share details about your work as well as the subject of your talk while proposing a session.
Each community member can vote for or against a talk. A vote from each member of the Editorial Panel is equivalent to two community votes. Both types of votes will be considered for final speaker selection.
It’s useful to keep a few guidelines in mind while submitting proposals:
Describe how to use something that is available under a liberal open source license. Participants can use this without having to pay you anything.
Tell a story of how you did something. If it involves commercial tools, please explain why they made sense.
Buy a slot to pitch whatever commercial tool you are backing.
Speakers will get a free ticket to both days of the event. Proposers whose talks are not on the final schedule will be able to purchase tickets at the Early Geek price of Rs. 1800.
How to balance insights from analytics and your intuition to drive product decisions
By the end of this session, the audience will have a good framework to make data driven decisions, at the same time using your intuition to guide you.
Will be beneficial if you are building a product or looking forward to build one soon.
We have all heard and known how important it is to make data driven decisions. This session will start with various ways in which data can be used to drive meaningful product decisions that have direct and measurable impact on product metrics.
This will be backed with real-life examples of axes around which data should be sliced / diced to derive inferences from my experience at Lifeblob and MakeMyTrip.
In addition, there are always cases that require you to take a “leap of faith”, where your intuition points you in one direction and data leads to another. The latter part of the session will cover some of these cases and provide a framework to use your intuition while remaining true to the philosophy of data driven decisions.
Pranav Bhasin is the Director Of Innovation at MakeMyTrip.com, where he leads Mobile, Deals, Content and a few other upcoming products. Prior to MakeMyTrip.com, Pranav Bhasin was the Founder / CEO of Lifeblob.com, a social timeline service and one of the first few members to start Trilogy’s operations in India.
Pranav Bhasin has over 6 years of experience in Product Management.