Droidcon India 2014

Developers, particularly those working alone or in small teams, often waste a significant amount of their time by skipping user research, even though they’ve probably been advised to do so. My talk is designed to reiterate the importance with facts, teach them best practices and also methodologies they can adopt, particularly here in India.

Outline

Developers, particularly those working alone or in small teams, often waste a significant amount of their time by skipping user research, even though they’ve probably been advised to do so. My talk is designed to reiterate the importance with facts, teach them best practices and also methodologies they can adopt, particularly here in India.

Speaker bio

I’m an organizer with Google Developer Group, New Delhi, where I’ve held multiple sessions on Lean UX Research. I’ve also worked with a few startups on their research strategies in my previous role at 91springboard New Delhi, a startup incubator and co-working space. Currently I’m a Business Manager at Jack in the Box, a leading Digital Advertising agency.

Slides

http://www.slideshare.net/parulsoi/lean-user-research-why-and-how