This is a beginner-level session on web typography targeted to:

  • Novice web designers who want to improve their working knowledge of web typography.
  • Designers from any medium who want to experiment with webfonts but don’t know where to start.

The talk will explain:

  • How web typography is a core extension of your brand’s visual identity on the Internet.
  • A brief history of typesetting on the web.
  • The basics of typeface selection.
  • Costs, licensing and deploying webfonts.

About the speaker: Karl Fernandes is passionate about the Web, and has spent a considerable amount of time and money experimenting with web typography over the years.

Participation: Zoom link will be shared with registered participants. Or, you can watch the livestream on this page.
Registered participants can leave comments/questions on the Comments section for the speaker to address during the session.

Contact details For inquiries, call 7676332020 or email info@hasgeek.com Follow Content Web via Meta Refresh on Twitter or join the Telegram group on https://t.me/MetaRefresh

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Karl Fernandes

Karl Fernandes

@karlfernandes

Getting Started with Web Typography

Submitted Oct 5, 2020

This is beginner-level session on web typography, targeted mainly at:
- Novice designers looking to improve their working knowledge of web typography
- Any designer who wants to experiment with webfonts but doesn’t know where to start

Key takeaways:
- Web typography is a core extension of my brand’s visual identity on the Internet
- There’s no excuse to avoid webfonts: they’re available in a plethora of options that suit any budget (including free!)

Outline

  • Why does web typography matter?
    • The Web is 90% typography
    • Web type as an extension of the brand
  • History of typesetting on the web
    • Web-safe fonts
    • Images > Flash (SIFR) > Javascript (Cufon) > Webfonts
  • Basics of typeface selection
    • How to identify body faces
    • How to identify display faces
  • Licensing typefaces
    • Licensing models: Purchase vs Rental
    • Services: Adobe Fonts, Google Fonts, Cloud.typography
    • Marketplaces & foundries: MyFonts & indie foundries like TypeTogether, Indian Type Foundry
    • Rolling your own fonts via font-face
    • Formats: woff, eof, ttf, otf

I initially had a bullet point about basic typesetting (scale, line-length, line-height, etc) but omitted it here as I feel it is sort of a gateway to Hamsa’s session, which she might as well cover as part of her talk. Also, to keep things crisp, I’m trying to keep the deck under 25 mins.

Speaker bio

I’ve always been passionate about web typography, and have spent a considerable amount of money experimenting with it over the years :P

More about me on my namesake dotcom: karlfernandes.com

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Content Web is a space about the good ol’ websites that we’ve been designing and publishing for decades. Online publishing, marketing websites and the likes have always been on the rise. So have the supporting tools, technologies and techniques for website publishing and content management. The pra… more