Susmita Das Gupta


Personal Branding for Startup Entrepreneurs

Submitted Feb 2, 2015

The workshop would introduce the participants to Personal Branding and how a strong Personal Brand can help them with their entrepreneurial venture. A participant would learn to position himself / herself in an optimum manner to his / her target customers, investors, collaborators and partners.How to build your Brand and leverage that for your start-up.


How to build your Brand and leverage that for your start-up:
The session would have :

  1. What is Personal Brand and what is NOT personal Brand?
  2. How to build a Positive Personal Brand?
  3. Components of Personal Brand.
  4. Example of successful Personal Brands.
  5. How to leverage personal brand while stricking a deal?


Just an open and curious mind...

Speaker bio

Professional Background

• 18+ years of progressive experience in Marketing, Brand Management, Consulting, Social Media & Personal Branding.
• Founder & Chief Ideator Smart iDeAS, a boutique market research and marketing & brand consulting organization.
• Founding partner of “Crafts for Sarees” - only online design studio for customizable sarees (Indian women wear) for global Indians and a platform for budding designers to showcase their creations.
• Social Media Marketing Crusader; social media advisor to corporate & individual; teaching professional courses on social media at various B-Schools. Conducting regular Social Media Marketing workshops and training programs for corporate and individuals.
• Personal Brand Management Advisor for individuals and corporate. Conducts regular personal branding workshops. Clients include DNA, HSBC, Time, Wipro and others.
• Previously Head of Marketing for the Indian Sub-con business of a US$4B global conglomerate.
• Strategy Consulting experience with diversified industries – FMCG, Real Estate, manufacturing, education, hospitality, healthcare, etc.
• MBA in Marketing & Finance from Great Lakes Institute of Management, Chennai & Certificate in Personal Innovation, Creativity & Decision Making, IIMK
• Travelled and lived extensively across Indian Subcontinent - enjoys learning and observing cultural & sociological nuances of the region.

The Personal Story:

• Research report on Indian Solar industry value chain published in prestigious PV magazine, Germany - the first industry report from India.
• Own and maintain a popular blog, India’s only marketing blog to be featured in Verve Earth.
• Psychology enthusiast - a discipline which hugely influences marketing as well personal branding.
• Co-authored “How safe is our Malls” published in the year book by Retail Images
• Guest Lecturer at various B-schools .
• Part of Nitron Circle of Experts, which caters to the research and advisory needs of investment firms, corporations, and law practices by providing access to insights from frontline industry experts
• Accomplished Indian Classical & Latin Ball Room Dancer.



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