50p 2018

50p 2018

India's first independent conference on payments and the payment ecosystem

Chaitra Chidanand


Rethinking payment UX for emerging markets.

Submitted Jan 23, 2018

Systemic lack of trust is an economic drag on commerce - especially e-commerce. Indian merchants are making core changes to their UX to fill this gap. Payment partners should think hard of how they can be enablers of such customer experiences, and deliberately build for it.


Outline of the talk.

  • Why systemic lack of trust is an economic problem.

  • As an extension - why that is particularly problematic for online merchants.

  • How Indian merchants are innovating their customer experience to address trust gaps.

  • How payment companies can work closely with merchants to address trust gaps more effectively.

Speaker bio

Chaitra Chidanand is the President and co-founder at Simpl - a payment company that works closely with merchants to enable new customer experiences.

Chaitra studied in Bangalore and in California. After stints in Japan and Silicon Valley, she moved back to India to start Simpl.




{{ gettext('Login to leave a comment') }}

{{ gettext('Post a comment…') }}
{{ gettext('New comment') }}
{{ formTitle }}

{{ errorMsg }}

{{ gettext('No comments posted yet') }}

Hosted by

50p, formerly an annual conference held in 2017 and 2018 on digital payments - is turning into round-the-year forum for conversations and collaborations on the #payments ecosystem, and associated #fintech topics. Follow 50p on Twitter. more