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Rethinking payment UX for emerging markets.
Systemic lack of trust is an economic drag on commerce - especially e-commerce. Indian merchants are making core changes to their UX to fill this gap. Payment partners should think hard of how they can be enablers of such customer experiences, and deliberately build for it.
Outline of the talk.
Why systemic lack of trust is an economic problem.
As an extension - why that is particularly problematic for online merchants.
How Indian merchants are innovating their customer experience to address trust gaps.
How payment companies can work closely with merchants to address trust gaps more effectively.
Chaitra Chidanand is the President and co-founder at Simpl - a payment company that works closely with merchants to enable new customer experiences.
Chaitra studied in Bangalore and in California. After stints in Japan and Silicon Valley, she moved back to India to start Simpl.