A talk on evolution and use of grid structures in Indian art and design

Speaker bio

Poosapati Parameshwar Raju.
Parameshwar’s creativity as an Artist, Calligrapher and his expertise in Communication, Documentation and Publication design, is celebrated across the Globe. In his work, we witness the phenomenon of a new genre that could be termed as iconic -calligraphy. The artist engages with a distinguished form of expression that traverses both traditional and contemporary terrains.
His images are offspring of an epistemological discernment and the minimalist’s aesthetic, ensuing from his personalized research of iconography, signs, and symbols inherent in the Indian ceremonial culture. He has been practicing for the last 30 years.
1985: BFA (Applied Art) from Government School of Art, Aurangabad (Dn).
2011: Masters in Applied Art (Typography ) from BAM University, Aurangabad (Dn)
2017: Masters in Applied Art (Visualization) from BAM University, Aurangabad (Dn)
Mr Parameshwar Raju was awarded the Senior Research Fellowship (2013 to 2015) from the Ministry of Culture, Government of India. He has also won several awards including the State Award from Potti Sriramulu Telugu University and at the Phoenix Art Festival 2013
Sri Raju was Director of Arts at Nagarjuna Fertilizers and Chemicals Limited and set up the Kalahita Art Foundation.
He was the Design Director and Head, NFCL Design Studio, Nagarjuna Fertilizers and Chemicals Limited And Head Graphic Design at Sree Designs, Hyderabad.
Mr Raju had a long career in advertising in many agencies including SSC&B - Lintas Limited
Everest Advertising , Mudra Communications Limited etc
He was nominated member of core group - Product Design, Development and Diversification and Marketing Support Cell, Central Silk Board, Ministry of Textiles, Government of India.
Sri Raju was a member of Design and Marketing Team for revival of APCO, Department of Industries, Government of Andhra Pradesh.
Authored: Traditional Indian Grid
He is also a visiting Faculty at Government School of Art, Aurangabad.

Traditional grid systems of India