Through this track we are keen to explore a whole range of topics/areas/subjects which fall under Cinema and/or Interactive Media.
Some of the broad areas for consideration (under which the topics can come under) include
Business of Cinema-be it anything to do with marketing of movies, distribution/release strategy,raising funds-be it for pre-production/production/post production, alternate revenue models,alternate ways of reaching target audience etc.
Creative Process- conceptualizing to execution, topics falling under the creative areas including writing and direction like how to conceptualize a web series, art of storyboarding for films & television etc.
Interactive Media & convergence with Entertainment- synergy between interactive media (like video sharing platforms-Youtube/Vimeo/Dailymotion etc) with cinema/music/T.V etc
Miscellaneous-anything connected to Cinema and/or Interactive Media which does not fall under points 1, 2 &3.categories for example-film criticism,future of interactive media,adaptation of books and plays into films etc., censorship in cinema, how to make you app stand out amidst the clutter,how can podcasting serve as means of promoting a brand/movie etc.
The above categories and/or topics are just suggestions to give you an idea of what we are looking at broadly. We welcome wacky, innovative and experimental stuff provided they meet all other criteria’s.
50 Shades of Social Media - How the new media is changing movie marketing
Learn how social media is changing movie marketing. As movie makers and movie buffs, we encounter hash tags, promotions, suggestive banners and other tactics to lure audiences to the cinema. We discuss the new media and how it can be used to engage the audience.
From teasers, to interactive websites, hash tags, fan engagement, and contests, digital media is now an integral part of any film’s release strategy. Learn how films and film makers are navigating the new media and utilizing its potential to the fullest.
Amey Asuti is the founder and CEO of Futuready Media, a full service digital media agency in Mumbai. As a digital marketer, he has worked on innovatively promoting brand films and feature films as well as run-of-the-mill digital strategies for brands.