This event has been indefinitely postponed. The original description is below.
The friction of digital payments has become a challenge to scaling technology businesses in India. While some ecommerce companies have adopted cash payments, others have implemented elegant techniques of absorbing credit card information at the user account level.
Yet, drop rates remain stubbornly high, adoption of electronic payments remains poor, opening merchant accounts appears mired in labyrinthine processes and subscription payments remain largely closed.
PayStation hopes to bring together engineers and technologists for new ideas and fresh perspectives in resolving these challenges in India’s payments’ infrastructure. If you’d like to share your experience or work in online, mobile or alternate payments, or in fact if you’ve worked on developing secure and safe payments infrastructure, go ahead and propose a session below!
SA
Sadiq Ahamed
How wallets and gift cards are driving e-commerce
Submitted Oct 7, 2012
Section:
Alternate Payments
Technical level:
Beginner
Session type:
Lecture
The objective is to discuss how pre-paid wallets and gift cards and driving the next level of loyalty among consumers towards their favourite e-commerce portals and what makes them pay for a service or a product in advance.
Outline
Most of the leading e-commerce portals have been looking at gift cards as one of their key product offerings. The obvious advantages being consumer loyalty and the simplicity of choice to the consumers. Gift cards also enable them to reach out to the corporate customers which could be totally new revenue stream apart from the ir regular consumer businesses.
Speaker bio
I drive giftbig.com, an initiative of QwikCilver Solutions, a leading provider of Gift Card and other Stored Value Solutions in India
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