Content Management Systems (CMS): business and engineering challenges

The future of digital media

Structuring your CMS for success

Submitted by Parth Gohil (@parth-gohil) on Saturday, 30 September 2017

Section: Crisp talk Technical level: Intermediate


Any CMS website out of the box is quite easy to use and setup, but if you want it to perform like a pro there’s a lot that you can squeeze out of a CMS to structure your website for success. In this session I’ll talk on making your website Superman from it’s current state of Batman.


  • Basic website structure
  • Understanding the relation between search engine and websites
  • Content
    • Structure
    • Strategy
  • Understanding performance optimisation parameters that affect search engine visibility
  • Other best practices to optimize your website for search engines.

Speaker bio

I am tech curious & always facinated with technology (new or old). I can fly a single engine aircraft, do a little bit of football freestyle, have made several shortfilms in the pre-youtube era that won competetions at colleges and screened internationally, I’ve also started an IT copmany a food delivery business and a merchandising shop. Since the past 4.5 years I’ve been working with Axelerant as a Community Manager helping structure our websites content to acquire Redhat and Stanford University as our clients.



  • Zainab Bawa (@zainabbawa) a year ago

    Hi Parth, we’ll need more details about the content you intend to cover. By when can you share this?

  • Parth Gohil (@parth-gohil) Proposer a year ago (edited a year ago)

    Hi Zainab, I basically have the talk ready. What more can I share specifically to help you review this better?

    I intend on sticking to the outline for the most part. I’ll basically cover how to structure your content and website To be search engine friendly. This is more than a talk about SEO, it is about the thought process people need to develop to create relevant and meaningful content.

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