Content Management Systems (CMS): business and engineering challenges

The future of digital media

Enterprise Content Management

Submitted by avnish malik (@avnishmalik) on Saturday, 30 September 2017

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Technical level

Intermediate

Section

Full talk

Status

Submitted

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Abstract

The content is not just the customer facing care and product articles, but content is core to many technical capabilities that enables our organization capabilities to deliver right personalized experience to our customers. Content Management needs span across all functional groups that include Care groups, Marketing, Finance and even Product development areas like Artificial intelligence and machine learning.
In this talk, I will share how defining content taxonomy is enabling the entire organization to manage, share and reuse content across multiple facets of functional groups.
We will also share how the content management is decoupled with the core engineering teams enabling the teams to move at faster pace and launching new products offerings in matter of seconds.

Outline

Introduction
Problem Statement
Current state of Intuit content management systems
Target state of the Intuit Content Management
Example usage of content management systems
Technology stack on CMS

Speaker bio

Speaker works as an Software Architect in Intuit and has been involved in building the new Organization wide Content Management systen since its inception understanding the needs of content authors, publishers and consumers.

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