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Innovations in Online Advertising - Role of Front end technologies and India
Submitted by Balaji Hariharan (@bajji25) on Friday, 27 December 2013
Section: Full talk Technical level: Beginner
What you can expect to learn?
- Automatic product recognition in text & linking
- Automatic product recognition inside images & linking
- In-image Ads - Images now speak
- Bookmarklets and their power
- Contextual and Re-targeted Ads
Goal is not teach design or coding, but to inspire front end experts with great examples.
Balaji Hariharan has a masters from BITS Pilani, and is a seasoned Product Manager with 10+ PM years in the industry, across Microsoft and Amazon. He was a product manager in Outlook team in Microsoft driving some front-end features, has experience driven multi-million deals with large enterprises, and currently driving cool innovative products from Amazon Bangalore
LinkedIn - http://in.linkedin.com/in/hariharanbalaji/