Meta Refresh 2013

The design and engineering of user interface on the web

7 Misconceptions about User Experience

Submitted by Saurabh Gupta on Jan 22, 2013

Section: Process Technical level: Intermediate Session type: Lecture Status: Submitted


To bust exiting myths and misconceptions about User Experience and present the audience with a clearer understanding of what it takes to design good user experiences that drive conversion and help achieve business goals.


The session will outline the meaning and importance of User Experience in the digital era. The speaker will explain the science, methodologies, and techniques involved in creating optimum and effective User Experience.

Speaker bio

As Managing Director at Human Factors International, Mumbai, Saurabh Gupta manages HFI’s India operations. Saurabh is an alumnus of the National Institute of Design, Ahmedabad and has worked in the usability and user experience field since 2003.

Over the last 10 years at HFI, Saurabh has scoped consulting engagements and mentored & managed project teams that included usability specialists, graphic artists & programmers. Saurabh has led numerous projects including digital strategy visioning, product ideation, usability evaluation reports, user interface structures, and usability testing. His team consults with several Fortune 500 clients as well as cutting-edge start-ups worldwide.

He is a lead instructor and teaches HFI’s user centred analysis, science and art of effective web & application design and designing for the big- user centric innovation and strategy training courses in India and abroad. Saurabh has also been a speaker at several events such as INTEROP, TCS Ultimatix Confluence, etc.

About HFI:

Dating back to 1981, Human Factors International (HFI) is the world's largest company specializing in user-centred design. We provide a complete and seamless suite of advisory, training, certification, methods, standards, and tools to help institutionalize user (customer) centricity in companies.


  • Rahul Gonsalves (@rahul) 7 years ago


    Without a clearer description, links to previous talks or writing, it is very difficult to judge this session. Could you list some of the “science, methodologies and techniques” that you will be talking about?

    As an aside, anyone attending MetaRefresh is by definition cognizant of the “importance of User Experience in the digital era”. I would like to give this session the benefit of doubt, but without a clearer description, a better defined talk and a clearer understanding of the audience at MR, I will be forced to vote against this.

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