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A/B Testing in React: Building Data-Driven UI
Submitted by Isabela Moreira (@isabelacmor) on Wednesday, 12 December 2018
Section: Crisp talk Technical level: Intermediate
Building a good UI is hard. Building a good UI that will delight your users is even harder. By incorporating A/B testing into your UI, you can stop guessing what your users love and start making data-driven UI decisions!
In this talk, you’ll learn about the importance of A/B testing, good UI/UX candidates for data-driven design, and how to implement a simple A/B test in a React app.
- Overview of A/B testing and its importance
- Implementing an A/B test in a React app
Familiar with React.
Isabela is a software engineer at Microsoft, originally from Florida. She graduated with a degree in computer science in 2016 and is currently working towards her Master’s in Human Computer Interaction. She loves building beautiful and usable UI and believes the only way to achieve that is to listen to your users!