Most people do not think of Packaging on a day-to-day basis, but it is ubiquitous, with packaging being part of your shopping trolley, kitchen cupboard, online shopping deliveries, and so much more, the majority of which is made of plastic.

Not all the convenience of plastic packaging is economical for people as it creates environmental and economic problems with pollution, packaging waste and long term damage.

The alternative is environmentally friendly packaging, which is a responsible choice.

The primary purpose of packaging is to contain and protect the product, and that, of course, continues to be the primary purpose of packaging today. What has changed however has been the overwhelming reliance on packaging, particularly for the packaging of food, disposable items, and fast-moving consumer goods. A large proportion of these packaged goods are made from polyethylene and similar plastics.

There are three main types of plastics

Polyethylene terephthalate, which is a readily recyclable plastic and is typically used as a material for making drink bottles.

High-density polyethylene is utilized for tougher containers, such as bottles for detergent, shampoo, and packaging for motor oil.

Low-density polyethylene is generally found in plastic bags and other flexible film applications. This type is hardly recycled, and as a result, becomes more problematic.

And that is where the conversation changes.

GMI Research has predicted the Nigeria Plastic Packaging Market to grow at a remarkable CAGR of 8.1% during the forecast period till 2032. With growth like that, the focus on sustainable alternatives becomes even more necessary.

So What Is Eco-Friendly Packaging?

When people hear the word ‘eco-friendly,’ there is a stereotype that it is simply a marketing gimmick. However, there are genuine standards that define what sustainable packaging is.

To begin, it is designed to be safe and healthy for people and the communities during the whole of its life cycle. Sustainable packaging also does not need to be more expensive to be effective. Packaging that utilizes renewable energy sources to produce, transport, and recycle is also considered sustainable.

Lastly, sustainable packaging is designed to incorporate renewable and recycled materials, avoid the use of harmful substances, and minimize excessive materials whenever possible.

In a nutshell, eco-friendly packaging should be designed to serve its purpose without causing harm to the planet.

The Benefits for the Environment

The most important thing is the reduction of carbon footprint. If the materials are made of recycled paper or use things like bamboo or sustainably sourced paper, that means reduced emissions. In fact, in the case of bamboo, there may even be carbon absorption during the tree’s biological growth.

If a company is serious about reducing emissions, changing packaging will be the first step to take.

The second important factor is the biodegradability of the materials. While the degradation period for the most traditional plastics is thousands of years, the period for most of the materials is much shorter and some are even compostable.

When made with intentionality concerning the materials’ biodegradability, recycling becomes easier. Many places in America have recycling systems, and if the materials used for packaging are markable and easily separable, the materials are more likely to be reused in the production cycle rather than ending up in a landfill.

Last is the toxicity level. Traditional plastics are derived from crude oil, and as a result of that there are many processes, extraction included, where the environment is affected. Less of the harmful processes are used with the eco-friendly packaging.

Why It’s Important for Businesses

This is smart business and not just about the environment.

Eco-friendly packaging works across industries. Food brands. Fashion companies. Cosmetic labels. Electronics manufacturers. Almost every sector now has sustainable options available.

Consumer interest is more than likely piqued with regard to brand image when it comes to sustainability. It is not a niche concern anymore. It is seen as a more positive brand image when consumers note real environmental responsibilities.

We can see this with global fashion brands setting targets to be more sustainable. Brand customers are more likely to be appreciative of a responsible brand when they practice visible responsible brand practices and policies. This practice aligns with customer values and sustainable positive brand practices.

There is a cost aspect to this practice. Quality sustainable packaging can be more economical in terms of materials. This is because sustainable packaging is often more lightweight and less bulky, ultimately resulting in lower transportation costs.

Overall Market View

My outlook is that packaging is here to stay. The demand will only increase, especially for brand packaging with the continue growth of e-commerce and urban growth. However, we can see a change in the kind of brand packaging that we use.

There is rapid growth in Africa’s packaging market. This offers both a challenge and an opportunity. The challenge is to reduce the adverse effects of packaging. The opportunity is in the innovation of packaging and the design in an environmentally responsible way.

Responsible packaging design is now essential for future business sustainability in a changing marketplace. Also, sustainable design is now a market requirement that cannot be avoided.

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