The Fifth Elephant 2017

On data engineering and application of ML in diverse domains

micro-ATMs: The what, the why and the how

Submitted by Vanitha DSilva (@vanithadsilva) on Tuesday, 11 April 2017

Section: Full talk in Payment Analytics track Technical level: Intermediate Status: Rejected


The aftermath of demonetization has led to a scramble for digital or cashless payments. Enter the era of the micro-ATM, the superhero of payment devices and a solution to the dearth of ATM networks in India, where all you need to transact is your fingerprint. This session will detail the journey of deploying mATMs across India and the leverage provided by deriving a data-driven strategy to do so


1) Introduction and potential of mATMs
-What is an mATM? -What are its functionalities and how can you use it? -What is the need of mATMs in India? -What is the potential market is can serve? 3) Data science techniques deployed to derive strategy
-What part can Data Science play in such a product? -Understanding the Indian landscape that does not have much or any digital footprint -Leveraging Indian census data and other public sources of information -The role of image recognition and NLP -Other algorithms that can employed 4) Advantage of visualization, reinforcement learning

Speaker bio

Driven by identifying patterns, deriving insights and problem solving, data science and Vanitha is a natural fit. She has been instrumental in Oxigen’s evolution to a data-driven organization backed by a decade of experience in gleaning actionable insight and scalable data science solutions. She and her team enable key business decisions using ML, Big Data technology and sometimes just plain grit. When not working she is analysing random trivia usually over chai. She can be reached at

Analyzing numbers, trends and visualisation is like breathing to Neelu, be it in industry specific domain analytics or identifying insights from polling numbers each election season as a hobby. As a core member of Oxigen’s Data Science Team, Neelu has built a company culture of utilizing data-driven insights for key business decisions. She has more than 7 years of experience in the industry across domains and can be reached at


Preview video


  • Zainab Bawa (@zainabbawa) 3 years ago
    1. We only accept one speaker per session. Two speakers are mentioned here.
    2. It is unclear whether this proposal is about micro-ATMs or whether it is about analytics. The abstract reads as the former, in which case this proposal may not fit the conference’s agenda.
    3. Shared detailed slides and preview video about this proposal in order for us to make a better decision.
    • Vanitha DSilva (@vanithadsilva) Proposer 3 years ago
      1. There will be only one final speaker, if selected
      2. It is about how analytics was used to develop the strategy to implement a new product mATM in the market. Only the first 5 minutes would be about what the product is.
      3. Will share an outline through slides shortly.
      • Zainab Bawa (@zainabbawa) 3 years ago

        Thanks for the prompt response. We’ll need the slides by next Tuesday, 23 May, to close the decision on your proposal.

        • Vanitha DSilva (@vanithadsilva) Proposer 3 years ago

          Hi Zainab, uploaded a link for the preview video and the slide outline. Please let me know if you have any trouble viewing or have any further questions

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