Of late, leading brands have realized the potential opportunities Twitter could provide, much beyond the realm of advertising or making product announcements. Customers are increasingly turning towards this micro-blogging service to talk about various products, lodge complaints and discuss everyday events. As a result, the “buzz” that a brand has over twitter is not just a function of its recent/successful product launches, but also the crowd-sourced opinion about events surrounding the brand. In this context, does a negative spur of events impact the credibility of a brand globally?

In this talk, we describe several studies, and open the room for a discussion on how global events could affect brands. Is the whole chatter about the importance of social-media a reality or a hype?

Outline

The 787 Dreamliner battery fire incident in Boston in conjunction with a series of not-so-good events for Boeing was a cause of negative chatter in twitter.

But, was an average passenger worried about these events?

I would like to present my study on Beoing incident and also on product launches, events etc.

Requirements

Optional but required - knowledge of Twitter

Speaker bio

Currently working as a data journalist. Has experience in generating content for global publishers.