The Fifth Elephant 2013

An Event on Big Data and Cloud Computing

(Skip ahead to session proposals)

In 2013, commodity hardware and computing capacity for storing and processing large and small volumes of data are easily available on demand. The bigger issues pertain to questions of how to scale data processing, handle data diversity, manage infrastructure costs, decide which technologies work best for different contexts and problems, and build products from the insights and intelligence that the data is presenting to you.

The Fifth Elephant 2013 is a three-day workshop and conference on big data, storage and analytics, with product demos and hacker corners.

http://fifthelephant.in/

Event format, themes and submission guidelines

The Fifth Elephant 2013 invites proposals on use cases and real-life examples. Tell us what specific problem you faced, which technology/tools worked for your use case and why, how you have developed business intelligence on the data you are collecting, and analytics tools and techniques you employ. Our preference is for showcasing original work with clear take-aways for the audience. Please emphasize these in your proposal.

The conference will have two parallel tracks on 12th and 13th July:

  1. Storage: OLTP, messaging and notifications, databases and big data, NoSQL
  2. Analytics: Metrics and tools, cloud computing, mathematical modelling and statistical analysis, visualization

Workshops

This year we are adding a preliminary day of workshops, on 11th July, to provide attendees more in-depth, hands-on training on open source frameworks and tools (Pig, Hadoop, Hive, etc), commercial solutions (sponsored), programming languages such as R, and visualization techniques and tricks, among others.

Product demos and sponsored sessions

We have a demo track for startups and companies who want to showcase their product to customers at The Fifth Elephant 2013 and get feedback. Slots are also open for 4-6 sponsored sessions for companies who want to talk about their technologies and reach out to developers, CTOs, CIOs and product managers at The Fifth Elephant. For more information on demo and sponsored session proposals, write to info@hasgeek.com.

Commitment to open source

HasGeek believes in open source as the foundation of the internet. Our aim is to strengthen these foundations for future generations. If your talk describes a codebase for developers to work with, we require that it is available under a license that does not impose itself on subsequent work. This is typically a permissive open source license (almost anything that is listed at opensource.org/licenses and is not GPL or AGPL), but restrictive and commercial licenses are also considered depending on how they affect the developer’s relationship with the user.

If you’d like to showcase commercial work that makes money for you, please consider supporting the event with a sponsorship.

Proposal selection process

Voting is open to attendees who have purchased event tickets. If there is a proposal you find notable, please vote for it and leave a comment to initiate discussions. Your vote will be reflected immediately, but will be counted towards selections only if you purchase a ticket. Proposals will also be evaluated by a program committee consisting of:

Emphasis will be placed on original work and talks which present new insights to the audience.

The programme committee will interview proposers who have received maximum votes from attendees and the committee. Proposers must submit presentation drafts as part of the selection process to ensure the talk is in line with the original proposal and to help the program committee build a coherent line-up for the event.

There is only one speaker per session. Attendance is free for selected speakers. HasGeek will cover your travel to and accommodation in Bangalore from anywhere in the world. As our budget is limited, we will prefer speakers from locations closer home, but will do our best to cover for anyone exceptional. If you are able to raise support for your trip, we will count that towards an event sponsorship.

If your proposal is not accepted, you can buy a ticket at the same rate as was available on the day you proposed. We’ll send you a code.

Discounted tickets are available from http://fifthelephant.doattend.com/

Dates

The program committee will announce the first round of selected proposals by end of April, a second round by end-May, and will finalize the schedule by 20th June. The funnel will close on 5th June. The event is on 11th-13th July 2013.

Hosted by

The Fifth Elephant - known as one of the best data science and Machine Learning conference in Asia - has transitioned into a year-round forum for conversations about data and ML engineering; data science in production; data security and privacy practices. more

Rahul Kulkarni

@rahul10100

Telling Twins Apart: A Cookie's Life And Other Stories From The Ad World

Submitted Jun 3, 2013

Ad targeting has evolved by leaps and bounds over the past 5 years - right from Google Analytics based remarketing on Google to custom audiences, lookalikes and partner categories on Facebook to audience buys across display networks. Targeting your ads precisely to the right audience personas is nothing but a big data problem with hundreds of thousands of targeting variable combinations possible. Understand how to methodically manage ad targeting in this session.

Outline

Wonder why you see an ad for car rentals on a blog site right after you book your flight ticket on a travel site? Wonder how the ads on Facebook actually seem to be talking to you, using the right words to get your attention? Wonder why you see the kind of ads you see through your journey on the web?

In this session, ex-Googler and Sokrati CPO Rahul Kulkarni demystifies the complex world of ad targeting and presents it as a simple big data problem. Learn how a combination of customer behaviour data from website logs, transaction data from your ERP system and ad click URLs provide a powerful dataset for ad targeting when used in conjunction with ad platforms like Google and Facebook.

Speaker bio

Rahul Kulkarni is the Chief Product Officer at Sokrati, a digital marketing and analytics startup on a mission to delight advertisers globally. Before jumping into the startup world, Rahul spent about six years at Google - starting out as Google’s first product manager in India and managing various products such as Google Maps and Local, cloud computing, Orkut and Google Finance. Prior to Google, Rahul was the Product Manager for LabVIEW at National Instruments Corp in Austin, TX where for five years he led new product development efforts in the areas of design, prototyping and deployment of high speed control systems. Rahul holds a Masters degree in Engineering from Georgia Tech in Atlanta and Bachelors from VJTI Mumbai.

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Hosted by

The Fifth Elephant - known as one of the best data science and Machine Learning conference in Asia - has transitioned into a year-round forum for conversations about data and ML engineering; data science in production; data security and privacy practices. more