The Fifth Elephant 2013

An Event on Big Data and Cloud Computing

Telling stories with data

Submitted by Ajay Kelkar on Jun 22, 2012

Technical level: Intermediate Session type: Discussion Status: Confirmed


Most people see Analytics as a technical & specialist role. I see Analytics as an intersection between technology & business. I will tell stories from data that I have seen over the last decade. Stories about how data has made a difference to a business & how you can go about doing the same.


Why is it hard to extract meaningful business value from data? What are the elements that must come together to make this happen. How should companies structure for this?


An open mind, business & tech experience

Speaker bio

20 years of experience. Last 10 in data led marketing. Earlier stints as CMO of Shoppers Stop & HDFC bank. Now running a startup company that is focused on analytics.



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