Droidcon India 2012

India's largest Android Conference

Why, What & How of Monetization using Ads

Submitted by Ravi Vyas (@ravivyas) on Sep 24, 2012

Section: General Topics Technical level: Beginner Session type: Lecture Status: Confirmed & scheduled


Explain why in-app Ads are essential for an App's overall plans , decode Ad-Networks and share do's & dont's of Ad networks.


"How do I make money using my app?"

This is one of the foremost question most developers have, it defines their business model. The simplest answer most people provide either sell your app or use in-app models.

But is this really an answer? No one ever tells you why use Ads in an app? The Do's and Don'ts of Ads & frankly lets face it, some of us engineers would rather code than think business.

I plan to talk on the why in-app Ads make a lot of sense in the over all monetization plan of an app, breakdown/decode ad networks for us nerds , and explain some key steps to improve revenue using Ads.

Speaker bio

I am a Developer Advocate at Vserv.mobi , A leading Global Ad-Network, an Android developer with more than 2 years of experience & an organizer at Blrdroid.org.



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