Droidcon India 2012

India's largest Android Conference

##About Droidcon
Droidcon is a two day international conference that’s all about Android. It brings together luminaries from all aspects of the Android ecosystem - solo app developers, visual and interaction designers, software startups, enterprise software leaders, robotics and arduino wizards, kernel and ROM hackers, OEMs and platform providers, and technology enthusiasts.

##Tickets
Tickets are available from droidcon.doattend.com.

##Proposal Selection Process
The proposal funnel below will enable you to submit a session and vote on proposed sessions. It is a good practice introduce yourself and share details about your work as well as the subject of your talk while proposing a session.

Each community member can vote for or against a talk. A vote from each member of the Program Committee is equivalent to two community votes. Both types of votes will be considered for final speaker selection.

It’s useful to keep a few guidelines in mind while submitting proposals:

  1. Describe how to use something that is available under a liberal open source license. Participants can use this without having to pay you anything.

  2. Tell a story of how you did something. If it involves commercial tools, please explain why they made sense.

  3. Buy a slot to pitch whatever commercial tool you are backing.

Making a funnel submission does not guarantee final selection. While selected speakers will get a free ticket to both days of the event, proposers whose talks are not on the final schedule will be able to purchase tickets at the Early Geek price of Rs. 1800.

Sessions at this year’s Droidcon are 30 minutes each, including transition time. You have 20 minutes to present and 5 minutes for Q&A, with the remaining 5 minutes for the next presenter to begin setting up while you answer the last set of questions.

If you have material that will need more than 30 minutes, consider:

  1. Skipping the first part of your presentation and making it more advanced level, or
  2. Splitting it into two proposals. The Program Committee will work with you to schedule your (selected) sessions back-to-back for continuity.

##Sections

The main overarching themes for this years Droidcon are grouped into five sections.

###App Demos
Level: Intermediate

  1. 15 minute demo of app you’ve built (yourself or as part of a team)

  2. 30 minute deep dive into one specific unique problem you dealt with and how you solved it. Problem can be technical or UX.

  3. 15 minute Q&A

One spot will be reserved for a featured hacknight demo (or a short demo of all apps)

###Workshops
Level: Beginner

  1. 15 minutes of concepts via slides

  2. 30 minutes of show and tell

  3. 15 minutes of interactive guidance with audience

Topics should address specific areas - for instance a) Using Fragments, b) Building basic animations, c) Using WebView, d) Offline Storage & Cache.
Prior registration is required, all attendees must bring laptops with SDK & tools preinstalled.
Speakers must ensure sessions can be run without Wi-Fi access if needed.

###Specialized Topics
Level: Intermediate

  1. NFC / Android Beam

  2. Sensors

  3. Arduino

  4. DLNA & Media / Google TV

  5. Gaming

  6. Multi-modal Apps

  7. Enterprise App Development

  8. UX Patterns & Challenges

  9. Designing apps for the Indian market

###Platforms, Tools & Libraries
Level: Beginner/Intermediate
Usage of open source platforms, tools & libraries like Eclipse, PhoneGap, Kirin, jQuery Mobile, etc. Proprietary tools need to be sponsored sessions.

###General Topics
Level: Beginner/Intermediate

  1. Using Fragments

  2. Whats new in Jelly Bean

  3. Designing for different form factors

  4. Tackling Fragmentation

  5. Marketing & Monetizing Android Apps

The Program Committee may recommend that some proposals under General Topics be considered under the Workshops or Specialized Topics section depending on the nature of the content.

Hosted by

droidconIN is an annual conference on Android, part of the worldwide series of events. more
Gaurav Lochan

Gaurav Lochan

@gauravl

Building the Flipkart Flyte MP3 app, the 'Lean Startup' way

Submitted Oct 21, 2012

Learn from the experience of a team building a application for the indian market. And an agile iterative development process we follow, in our quest to get get millions of users :-)

This is not a deep technical talk, but will cover, in breadth, many aspects around engineering and releasing an app like this.

Outline

Flipkart launched Flyte, India’s first legal music download service. With Flyte, we were attempting to make a fairly large (and potentially painful) behavioural change -- moving people from downloading pirated music to purchasing legal music. When tackling something new like this, we knew there would be a lot of experiments and learning.

I’ll try to cover:

  • History of the Flyte MP3 android application, and the goals behind it

  • Moving from a traditional release cycle to an agile, ‘lean startup’, model, with smaller, more frequent updates (~bi-weekly)

  • The metrics-based decision making process around product features

  • Some context on UX/UI and the design process we now follow

  • Tools and techniques that we use (and can recommend)

In general, things we learnt, things we wished we’d known, and things we are still figuring out.

Speaker bio

Currently: I run the team at flipkart that builds mobile apps for digital content (the flyte brand). When i’m not running around being a pointy-haired boss, i help define some product features, write some code, and argue about the right way to use github.

In general: A technology enthusiast, having worked on many diverse technologies (Networking, Multimedia, Virtualization, Mobile, Location) at companies like VMware, Microsoft, and now at Flipkart. Prior to flipkart, I ran a startup that provided road traffic info for indian cities via an android app.

Slides

http://www.rvl.io/gauravlochan/droidcon-2012

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Hosted by

droidconIN is an annual conference on Android, part of the worldwide series of events. more