Droidcon India

Droidcon's first Indian edition

Mobile Ads: Formats – Placement - Integration. Getting it Right.

Submitted by Ashay Padwal on Monday, 31 October 2011

Section: Monetizing apps Technical level: Beginner Session type: Lecture Status: Submitted


How best to use Ads in your app to maximize income without affecting the App user experience


Options available to monetize Mobile Apps by Ads and Best Practices. Understanding Mobile Ad Formats, Placements & Integration. Best Practices for Mobile Ad Behaviors towards Best Performance. Deep dive into the most critical aspect - Mobile Ad Network Mediation.

Speaker bio

Ashay Padwal Vserv.mobi Co-Founder and CTO ashay@vserv.mobi

Ashay is responsible for Technology and Product Development

A computer engineering graduate from the University of Mumbai, Ashay's career spans over a decade, he has been instrumental in building and deploying complex and varied projects in the internet and wireless space.

He has actively been involved in strategy, conceptualizations, team building, hands on implementation and operations of technical initiatives.

Ashay has been at the helm of many technology initiatives at enterprises like Yahoo! and People Infocom (Mauj) where he spearheaded project management, product development and, technology functions including games development & managed a talent pool of 100 plus resources.

Ashay is a compulsive workaholic, self-confessed food connoisseur and loves trekking.




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