Indian Tablets Ecosystem - Current State, Potential & Outlook
Submitted by Jayanth Kolla (@jayanth148) on Sunday, 13 November 2011
Section: Monetizing apps Technical level: Intermediate Session type: Lecture
Tablets have the potential to grow exponentially if key players in the Indian market can play to the right market forces. However, India is a complex market made more challenging with a lack of structured, actionable data (the insights and analysis needed for business leaders).
This session will help the attendee to understand the current number of Android-based tablets launched in India, share of iOS Vs Android tablets (in terms of share), purchase and usage behavior of Indian Android tablet consumers, future potential, key market drivers and challenges for tablets growth in India, the role apps can play in strengthening the value proposition of tablets both in retail and specialized verticals, etc
This session will not only look at global trends, applications and use cases for tablets but also the current state of Indian market, challenges and the outlook for the Indian tablet market. This report will highlight the potential and opportunity in India which should serve as a strategic tool for category players.
Jayanth Kolla is the lead author of the First and most Comprehensive analyst report on Indian Tablets Market, released in Nov 2011.
Jayanth has close to ten years of experience in the Indian telecom industry, having worked as a technocrat (core & access), product manager, marketer and strategy consultant. He has experience working with telecom carriers, leading mobile device manufacturers and management consulting firms.
As a technocrat, Jayanth was involved in rolling out the first rural wireless telephone network in India for a private carrier, implementation of S-HLR and testing of CDMA mobile devices. He has worked in multiple capacities in technical marketing, program management, new product development & product marketing launching a number of GSM & CDMA mobile devices in India, both through carrier and retail channels across the portfolio. He has also led the ‘Open Market Handsets’ initiative for Tata Teleservices in 2010.
Jayanth has a strong understanding of various consumer segments, distribution channels, ATL & BTL marketing elements & product positioning strategies both in B2B & B2C channels in the Indian telecom market .
As a management consultant, Jayanth has worked extensively in research & analysis, market entry, business growth strategy & investment advisory across various players in the telecom value chain including technology & chipset companies, infrastructure vendors, device OEMs, carriers, VAS companies & PEs/VCs
Jayanth has prior worked with companies such as Tata Teleservices, Kyocera, Motorola, Nokia and Analysys Mason