50p 2018

India's first independent conference on payments and the payment ecosystem

Building Rich Analytics For Merchants

Submitted by Pavan Punaroor (@pavanpunaroor) on Dec 11, 2017

Section: Crisp talk Technical level: Intermediate Status: Rejected

Abstract

For any merchant selling online, advanced data analytics based on the payment transaction data could be a game changer. The more information they have on their visitors, sales and check out data it helps the merchants to serve the customers better. It is also a critical for the payment processor to serve the data and analytical information to merchants in a clear and concise manner for them to act upon and get benefit out of it.

The above mentioned simple data analytics becomes complexly challenging with the underlying technology and architecture becoming more intriguing when you have millions of merchants and deal with petabytes of data. This talk will focus on how the payment processors can help merchants access their data and best practices to focus on architecture and the learnings when you are dealing with scale

Outline

Structure
Significance of Analytics
Best practices to help merchants access the data
Recommended architecture
Key learnings and feedbacks
Conclusion

Speaker bio

Senior Development Manager at PayPal having more than 16 years exeprience working and leading very diverse products both in USA and India.

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